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FIVE THEMATIC DISPLAY AREAS 

After marketing research and program practice, 2023 Urban Art Season - Guangzhou International Public Art Fair will divide the exhibition hall into five parts: digital art, public art/modern sculpture, installation art/commercial art display, architecture, and environment art aesthetic life. These five thematic display areas are not only the important part of today's public art and the essential development content of its future, which form the new magnetic field of public art and focus directly on the public art buyers. They also create a closed loop of producing public art + buying at the event.

NO1.Digital Art Thematic Display Area 

Showing the leading aesthetics of science and technology

Digital Art, Experimental Art ( part), Video Sound Light Art, Interactive Media Design, VR Art Experience, VirtuaReality Design,New Media Art/ Net Art, etc.

NO2.Public Art / Modern Sculpture Thematic Display Areas 

Jointly presenting public art time

Public art proiect, public art design institute, public art research institute, sculpture artists, sculpture institute.sculpture academic institute/organization

NO3.Installation Art / Commercial Display Art Thematic Display Areas 

Double experience of visual and physical

Floral lnstallation, paper art, 3D printing, light installation, image installation, experimental art ( part), illustration, etc.

NO4.Theme exhibition area of rural construction with art 

Resonant development of art and rural

construction (rural revitalization),Land art, rural architectural design, rural landscape design, characteristic rural cultural IP, and the case of art assisting rural revitalization

Aoya Design · Overseas Chinese Town Ecological Wendi Park

NO5.Aesthetic Life Thematic Display Area 

Using art to construct a new living style

Modern oil painting, new wash painting, cultural and creative art, modern intangible cultural heritage and engraving,etc.

SIX FORUM EVENTS 

NO1.Path innovation about how to break through the "old bottleneck" of urban renewal with public art

In contemporary times, Urban renewal has been one of the important driving forces for the country to stimulate domestic demand. The large cities have stepped up their efforts to make urban renewal as a new engine for urban economic development. So how can public art participate in urban renewal as an important pattern, and matching the core path of urban renewal? How to use the advantages of public art to break through the "old bottleneck" of urban renewal? How to grasp the laws of urban development and promote urban to better development? Scholars, experts, and artists in the fields of public art and urban renewal would been invited to attend this forum to give advice and 

suggestions for urban renewal of the new period jointly.

NO2.Public art forum at bay area: 

public art create new relationships and empower new energy of city cluster construction

What developing space and possibilities do the upgrade of urban art and culture facilities and the expansion of art ecology brings to the new public art? What energy conversion does the city cluster construction contribute to the development of public art? What collision of thoughts does public art bring to the cultural construction of GuangdongHong Kong-Macao Greater Bay Area? We invite leading professionals in the public art area from Guangdong-Hong KongMacao Greater Bay Area to discuss how the public art should do while facing a new environment, a new audience to create new formation and new relationships and contribute new energy for the city cluster construction of the greater bay area.

NO3.Rural vitalization under the new pattern of public art energized development

2021 is the first year of the 14th five year plan. Then 14th five year plan formulation puts 'consolidating and extending the achievements of poverty alleviation, pushing forward all-round rural vitalization' on the country's main economic and social development goal in this period. Besides, the plan puts 'achieving effective connection between the achievements of poverty alleviation and rural vitalization' forward. 

In 2023, how should we energize rural vitalization by public art and create integrated development of public art and rural vitalization based on the new development pattern? How could public art performs its characteristic function, satisfy the upgrading demand of urban and rural citizens' consumption, and maintain character contexts for regional 

development in rural vitalization construction? How to construct cultural interaction between cities and villages by public art? Let see guests sharing opinions at the forum scene.

NO4.From blockchain, NFT to multiverse -- digital art industry development forum

2021 was an essential year when the globe reflected on the past and constructed the future. It also happened in the digital art industry. In 2023, digital art which uses non-fungible tokens ( NFT) will grow exponentially in cyberspace, which will become a new trend to deepen cultural spread and social experience. Furthermore, the trending metaverse will advance the off-domain character of the dimensional upgrade of the internet and the construction of the virtual world, pointing to a future where digital is immortal. At the public art exhibition scene, we will invite representatives of computer science, NFT companies, metaverse builders, and digital art companies to join this forum, discussing the future development of digital art on topics such as blockchain, NFT and metaverse by the forward-looking view and proper mindset through investigation.

NO5.Artistic Trend of Hotel

Now it is in the transformation stage of real estate and consumption upgrading. Compared with the previous simple functional label of "wash, rest and sleep", the ideal hotel in consumers' minds has more meaning. The function of hotel breaks through the single focus of accommodation, and it is not limited to the room itself more and more. When culture and art have become the important demand of hotel gradually, the relationship between art and hotel has found a new fit in the continuous chemical reaction. The forum will discuss the questions as follows: How to improve the added value of the hotel through art? How to giving a new consumption experience to consumer? How to promote the upgrading of hotel brand?

NO6.Redefinition of Curatorial Commercial Complex

The essence of exhibition is to make use of the innovation of consumption scenes, from the display and application of new goods and technologies to the organic integration of urban culture.To build a gravitational field to attract goods and passenger flow. Which it is not only provides a strong help for the passenger flow of commercial complexes, but 

also provides a new opportunity to build brands in the new consumption time. The managers of commercial complexes have created an free commercial space learn to art curator. Through the reasonable and innovative implantation of art, it is not only effectively blurs the boundary between commercial space, brands and consumers, improves shopping experience of consumers greatly at the same time, but also generates multiple level, multiple frequency and multiple dimension secondary communication easily, which leading to circle consumption. 

So how to make a curatorial commercial complex? How should curatorial commercial complexes respond to local conditions according to the positioning and characteristics of themselves? How to arrange curatorial business? That is the starting point of the forum.

2023城市艺术季-广州国际公共艺术博览会

2023年11月17-20日

广州·保利世贸博览馆

数字艺术

公共艺术/当代雕塑

装置艺术/美陈

艺术乡建

美学空间

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